These days, anyone with a decent phone can shoot a good video and put it up on YouTube. What else can explain the proliferation of cat videos?
But why not harness the power of technology for a different kind of good?
Videos can be a low-cost way for you to promote your charity, and give your stakeholders the inside scoop. They don’t have to be complicated, and you don’t need to hire an entire production team to create what you need. Even a cell-phone video can be turned into a great, simple video with some basic editing software.
There are lots of ways charities can use videos to supplement their existing activities. Here are some ideas:
1. TO BUILD HYPE FOR YOUR EVENT
Videos can get people excited for your events, and can drive ticket sales or participation. Before the event you can show people what goes on “backstage” as you prepare, and you can share stories of past event participants. If your organization hosts a run, ask a few of your runners take videos of their training progress and edit their stories into a promo video.
2. RECRUIT PROGRAM PARTICIPANTS
You can reach new audiences with video shared on your social media channels. A recruitment video can feature stories from past participants, clips of the program, and staff highlighting what’s involved. Think of it as a video brochure.
3. SHOW THE IMPACT OF DONOR SUPPORT
Show impact by asking a beneficiary to tell his story on camera or creating a video infographic (Prezi is a great way to do this, and you can use screen-recording software to turn your Prezi into a video.) You can even customize videos for specific donors, either with some overlay text, or by filming personalized messages.
4. GIVE A VIRTUAL TOUR
Virtual tours are a great way for organizations whose physical location is at the core of their service to show off what they do. This would work great for hospitals, shelters, nursing homes, and hospices. A virtual tour will give your prospective clients an idea of what they can expect, and it’ll also give your stakeholders insider access they might not otherwise have. (And obviously, where possible offer in-person tours as well!)
5. PROMOTE AN UPCOMING CAMPAIGN
Multi-channel fundraising is all the rage, but it sometimes feels overwhelming. A simple video to introduce or update a campaign is an easy way to integrate another communication channel into your fundraising efforts.
And remember: people have goldfish-like attention spans. Keep your videos short, sweet, and sharable.
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